The Psychology of Itching: Why You Scratch Just Thinking About Lice

You’re reading about lice … and suddenly your scalp starts to itch. No bugs in sight, but your brain is already on high alert. This reaction is completely normal — and surprisingly common. It’s called “phantom itching,” and it’s more about psychology than an infestation.   Itching is one of the first things people associate…

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Why Fall is Peak Lice Season (and How to Stay Ahead of It)

Fall brings crisp air, new routines, and — unfortunately — a surge in lice cases. After a summer of camps, playdates, and travel, kids return to classrooms where close contact is unavoidable. Add in sports practices, after-school activities, and weekend sleepovers, and it’s easy to see why lice spread so quickly this time of year.…

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